TurfTech is a fictional B2B company that specializes in robot lawn mowers. Originally a print-first brand, I was tasked with reimagining TurfTech as a modern digital experience. I developed a full brand overhaul that included a new website, app concept, and digital communication strategy tailored to their customer base of lawn care professionals.

TurfTech had no digital presence, which made it difficult for customers to learn about products, manage existing purchases, or get support online. Without a modern website or app, the brand couldn’t keep up with competitors or meet customer expectations for convenience and accessibility.

Rebuild TurfTech’s identity as a future-ready, digitally-driven brand while maintaining a tone that felt approachable to small and mid-sized landscaping businesses. This meant creating a brand system optimized for web, improving accessibility, and delivering clear paths for engagement from discovery to purchase to post-sale support.

Conducting a web accessibility and brand audit, designing digital assets including a splash page, email campaign, and newsletter, and developing the app and website through Figma and Wordpress.

The original TurfTech branding was limited to print collateral with no cohesive digital identity. I conducted a brand audit to evaluate where the visuals, messaging, and user experience needed to evolve for online use.

I designed a login splash page for users to gain access to the site. Since the brand is B2B, I didn’t want anyone to be able to access content that other people had paid for. The page includes a video to draw attention and highlight new products, a tagline, and a brief intro to TurfTech’s smart lawn care solutions.

I designed a series of email templates and a strategic campaign rollout to announce the rebrand and keep customers engaged.

A website and app concept for Volt Fitness that encourages community and team building by gamifying fitness. This approach keeps the user engaged and working towards their goals while also being encouraging and uplifting.

The app concept was created to help existing customers manage their robot mowers from their mobile devices. Features included real-time status updates, scheduling, and maintenance alerts.

Wireframes laid out key pages like Home, Shop, My Mowers, and Service Center. The navigation was designed for quick access to the most important tools and resources.

This project helped reimagine a static brand into an interactive digital experience. While it was a concept exercise, it gave me the chance to work across branding, web, and app design, and think about how different touchpoints support the same audience.

I deepened my understanding of accessibility in digital design, and how branding needs to evolve when moving from print to web. I also got more comfortable using Figma and navigating the ins and outs of the program.

If this were a real world project, I’d conduct usability testing with actual people, iterate on the app features, and develop the web experience based on analytics and feedback.