I was tasked with redesigning the wholesale catalog for Racquet Inc, a company based in Dayton Ohio who provides affordable, high-quality gifts & accessories for athletes of all ages.
There were two major parts to this project, photographing the products and laying out the catalog. During the process I frequently referenced brand guidelines and changed direction whenever feedback was received.
My skills in product photography grew a lot during this time, and I appreciated the creative freedom to stage products in a fun way.
This project was a large seafood department signage installation at Dorothy Lane Market, a local grocer in Dayton Ohio. Along with the artistic director and marketing team, I helped design the layout and verbiage for the signs. Once the designs had been finalized by the art department and the verbiage by the marketing department, I then hand painted the signage pictured. The whole project took a couple of months to coordinate with everyone, but the end results were worth the wait.
Every week at Dorothy Lane Market I was tasked with creating 3 signs that would go in the front of the stores to showcase the new local produce they had gotten in that week. This was a task that I self managed and completed on my own. I selected a few that I'm very proud of and think show my ability to compose and execute a balanced piece of art.